The Continued Growth Of Oreo

The Continued Growth Of oreoOreo drive out be satisfying more that just the drive (hunger). Oreo satisfies the nurturing affect example, a mformer(a) having difficulties in feeding her 4 to 6 historic item old child with some nutrition food, can consider Oreo to feed her child with a sip of milk. Oreo satisfies the imitation pick out example, kids watching the Oreo ad on TVs while the other kids be enjoying twisting, that cookys licking and dunking the cookie into a methamphetamine of milk.This forces the that cookie right out-of-door and imitate the same steps. Oreo also adults like to pee-pee summercater once in a while individually or raze with their kids.Growth in the Saudi Arabian biscuit market is existence driven mainly by two factors. Firstly, the marked increase in advertising spend by multinationals such as Nabisco, Master Foods and Danone. Secondly, the commonity of emerge products such as chocolate-coated biscuits and bread substitutes, which have recentl y been launched in the market. explore has shown that biscuits, particularly sweet biscuits, are generally sold at suffering prices, averaging between SR0.25 and SR2 (US $0.06-US $0.53), or a single-serve pack and enjoy excellent statistical distribution in all outlets.The biscuits sector is higher(prenominal)ly developed owing to the specialty of the local industry in Saudi Arabia, represented by outstanding manufacturers such as United Food Industries. Oreo gross revenue showed a fluctuating result during the then(prenominal) 13 years. When Oreo initially was launched into the market, sales increased to a high extent for about 3 years but then sales decreased for a long period during 1997 to 2002. Oreo marketing became aware of their loses and immediately went back to action and changed their marketing mix and started to introduce several different new products. This effort resulted with high sales in 2008. Sales were amounted to $4 billion and market pct 41%.2.0 Backg cy cles/second Oreo3.0 Marketing Mix3.1 proceedsThe basic design of an oreo cookie has not changed since its introduction two round chocolate cookie wafer joined by sweet vanilla crme filling.3.2 PromotionKey factors in the continued growth of oreo cookie are the dents award-winning advertising and best-in-class consumer promotions. The gulls approach to engaging consumers stays true to its center of attention creating connections done the classic oreo cookie and milk religious rite that brings people to prevailher in moments of childlike delight. Whether its twisting, licking, dunking, or a combination of all three, oreo offers everyday moments of connection that other snack brands cannot match.Throughout the years, the brand has brought to spiritedness the powerful OREO and milk connection in a amount of innovative advertising and promotional channels. One unique example is a panoramic aerodynamic lift in a shopping mall that dramatizes the handed-down OREO and milk con nection a picture of an OREO cookie on the elevator dunks into a glass of milk as the elevator descends. Because the OREO and milk moment is central to the brands identity, the advertising tagline was switched from Americas Favorite biscuit to Milks Favorite Cookie.Another unique trait of OREO is the brands unified ecumenical marketing strategy. While the communications are translated and adapted for local cultures, the center of attention communication of special moments of childlike delight enabled by the TWIST, LICK, AND DUNK ritual using an OREO and milk is consistent across the globe.With significant investiture in promotions and public relations, the OREO brand has forged strong, lasting connections with consumers. dickens signature marketing programs over the last 10 years have been the OREO Global Moments contest and the Double Stuf Racing confederation.In 2008 the brand hosted the OREO Global Moments contest, which asked OREO fans around the world to submit videos del ineation a special OREO and Milk Moment. Consumers from eight different countries on four different continents entered videos depicting a wide range of OREO and Milk Moments. From original OREO-themed songs and animated skits to family littleons on OREO dunking techniques, fans showed their passion for the brand with every video submission. The winning video, which depicted a little young lady giving her last OREO cookie and a glass of milk to a soldier, was featured on the YouTube homepage for a day.OREO recently energized the popular act of twisting, licking, and dunking by launching the Double Stuff Racing League (DSRL). The DSRL is a different way to enjoy the classic OREO cookie and milk ritual. Its a fun activity that family and friends can enjoy together, belt along to see who can murder an OREO DOUBLE STUF cookie and glass of milk the fastest. Racers twist their cookie open, lick off all the crme, dunk it in milk, eat the cookie, and drink the glass of milk. The first to finish twisting, licking, and dunking wins. Commercials in recent years have featured numerous eminence athletes as DSRL athletes, which has driven significant media attention to this unique campaign and resulted in very positive consumer response. OREO DOUBLE STUF consumption has grown just about 10 percent since the launch of the DSRL in 2008.4In keeping with the changing media landscape, OREO has elevated its strategy by connecting millions of passionate fans to each other (and the brand) through social media. Social media networks such as Facebook, Twitter, and YouTube are perfection tools for a brand like OREO, whose strategy is rooted in connecting family and friends. The brands instauration of connections in combination with the global reach of OREO lends credibility to the nonpartizan conversations that social media platforms enable on a daily basis. Consumers who like OREO on Facebook also receive brand updates, such as exclusive behind-the-scenes content from OREO advertising shoots and new product news. By embracing the new opportunity to connect with consumers, OREO has emerged as a leader in social media and currently hosts one of the largest consumer packaged goods-branded Facebook pages.5Whether its through social media or lick racing contests, OREO is reaching consumers through award-winning advertisements, unique promotions, and public relation campaigns that continue to build the OREO brand equity.3.3 Place3.4 Price4.0 Suggestion Marketing MixProductDevelop new sandwiches which contain less calories, less fat, less burnt umber powder and less salt.Customer has been complaining about the packaging for the past years. And in order to overcome this issue, the package should be given a new look to attract more customer.The labeling should be clear and nutritional information should be specific and not hypothetical such as May contain milk proteinPrice keep abreast their current prices.Maintain a fixed price for all specific products over all the capital of Saudi Arabia market.PlaceOreo should improve their market existence. Example In Hail-Al-Wazarat, his common cold stores Bagalas dont have Oreo products.PromotionTheir promotions havent shown much about their organizations, TV commercials were for a short time and ever since they havent shown any other particular promotions.They should get in contact with Advertising Agencies for better improved commercials.Their websites provide less information about the whole organization (Internal /External).Aim for different promotional medias as Bill boards, Flyers, etc.5.0 Conclusion