Business and its Impact on Society Essay Example | Topics and Well Written Essays - 3000 words

Business and its Impact on Society - Essay Example They are there to deliver the news to the general public. To keep the world connected; to keep the public updated and to communicate exactly what the public wants to hear, is what their function is all about. A few years back, it might not have been an industry but today it’s a business for many. Countless mediums of news media are now in action. Today, the news media has various mediums including the internet, broadcasting and the printed version. Just like in any other industry, there are different players in this field as well, fighting for the market share just like and willing to play dirty if they have to. But this industry has more at stake than in any other because it has a direct affect on the mentality and morale of the user. The players of this market now are even willing to go to an extent of being categorized as unprincipled due to their practices. Media is a very delicate medium of communication with the public. Whatever that is shown or communicated on the news media, becomes the public’s point of view. It can affect the thinking process and the perception of the community; leading them to prosperity or disaster, depending upon the way media portrays the happenings. This profession is something pious. It used to mean something to those who worked for it. They had strong and unwavering values on which they never compromised. But the development of it as a business industry has blown the whole sanctity of the profession. People have turned this profession into money machine, disregarding what affect it might have on public. The role of the participants in this industry is very vital. All the participants work together to put up the skeleton of the job. The public is the most vital participant because the news is about them and for them as well. Then, there are people who are working round the clock to get the news delivered on time and finally, there are those who in reality deliver the news to the public. Today’s era is ahead of the previous one; now people can even give their feedback. Public literally dictates the news media; if the public demands to remain in touch with all the bitter realties of their society, then the media would automatically present them with harsh truth. On the other hand, if the society wants to remain in their bubble of optimism, then their whole media would be in line with the cherry news. Management and journalists have always had a point of conflict on two main things. The first one being what sells the most. Secondly, how much of it is being backed up by the titans of the markets and society. The management looks for the benefits of the organization as a whole. They consider themselves as the profit making organizations, where as journalists believe that they are working for a better cause than just simple money. On this point, the management is even ready to mutilate the story as per required for the situation and the demands of the time. They can elaborate or hide the fac ts that can lead to severe consequences for some, out of plain need for finances for their organization. The management also looks forward to please the mighty in the society, be it the political gurus or business tycoons; they want to keep them in their good books for future needs. This might make them alter the truth, but the journalists want to provide the public with truth, without any sugar coating. In the 21st century, public controls the media. The public now, is highly aware. They want to hear the truth without any layers of sweetness over it.